Trademarks are marks used to distinguish one operator's brand or service from other operators' goods or services. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law. If it is a well-known trademark, it will obtain cross-category trademark protection.
Answer to the World Intellectual Property Organization (WIPO) official website: A trademark is a distinctive sign that a product or service is marked as a product or service produced or provided by a specific individual or business.
Trademarks are the intangible assets of a company. There is not a very fixed determination of the value of a trademark. The value of a trademark as an asset in the process of investment or business operation is the size of the capital contained in a trademark asset. It refers to the value of its capital, not its honor or subjective value. The common value judgment usually depends on the recognition and recognition of the trademark, and the evaluation is based on the estimated value that the trademark can bring to the company.