With the rapid development of the economy, people are increasingly treating brands as an important factor when purchasing goods. Therefore, a consumer's choice of clothing is also determined by the popularity of a brand name. Woven label or printed label are a special trademarks of clothing, so the development of garment woven label and printed label have become a guarantee for the sustainable development of enterprises. The trademark of clothes is no longer to distinguish the attributes of clothes, but also to spread the cultural connotation of the company to people. To a large extent, woven labels and printed labels have become an expression of intangible assets. This is the cultural essence of a brand.