Apparel industry is to provide people with the most basic needs of the dress, but also to guide consumer spending trends in the industry. With the development of the times, the progress of social culture and the continuous improvement of living standards, the development of middle-to-high-end fashion from the basic style to the new style has made garment consumption the most urgent need of consumers and all walks of life.
Aesthetic value from the value of the trademark:
First, to see if the trademark logo is simple and neat, significantly unique, giving a fresh feel and visual impact;
Second, to see whether the idea of trademark through association or suggestion, to convey some kind of product information;
Third, to see whether the brand positioning consumer demand preferences, the characteristics of the image is personalized, personalized, emotionally communicate with consumers, the trademark into a character, charm, charm, vitality of art products.
Aesthetic value of the ornamental value from the trademark:
First, look at the overall effect of trademark is seamless, harmonious unity, changeable, complete;
Second, to see whether the trademark full of fun, thought-provoking, meaningful scene, beautiful mood;
Third, to see whether the trademark cultural charm attractive, touching, touching.