Trademarks are the intangible assets of a company. There is not a very fixed determination of the value of a trademark. The value of a trademark as an asset in the process of investment or business operation is the size of the capital contained in a trademark asset. It refers to the value of its capital, not its honor or subjective value. The common value judgment usually depends on the recognition and recognition of the trademark, and the evaluation is based on the estimated value that the trademark can bring to the company.